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Chamonix Talk Theatre and Canadian Zone to feature at InTheSnow Live


The UKs national snowsports show, InTheSnow Live, today confirmed that Chamonix will be title sponsors of its Talk Theatre and that major Canadian resorts will run a Canadian Zone as a key show feature. Other big regions now confirmed for the show include Sud Tirol, Andorra and Oetztal.

 

The CanadianZone will host some of the major Canadian resorts including Whistler and Sun Peaks. As well as being able to find out whats unique about skiing in Canada and the highlights of each resort, visitors to the show will be able to win holidays to Canada. UK specialist tour operators, including Canadian Affair, Ski Solutions and Skiworld, will also be on hand throughout the day to answer questions on travel and packages to Canada.

 

The Chamonix Talk Theatre will be one of InTheSnow Lives main features and with its turtle shaped exterior it will be hard to miss for show visitors. Visitors can expect to hear mountain guides tell tales of high alpine ascents and descents, informative talks about working a season and finding the perfect pair of ski boots and listen to British ski cross racer and Sochi 2014 hopeful Emily Sarsfield talk about her medal hopes. As well as hosting hourly talks by snowsports experts and inspirational speakers, the same area will play host to a fashion show featuring many of the big snowsports brands.

 

Corinna Hoverd, Manager of Market Development, Travel Trade at Tourism Whistler said: Tourism Whistler is pleased to be attending the InTheSnow Live show. We have attended a snowsports show at the NEC for a number ofyears and the experience has always been positive. It provides a valuable vehicle for connecting with UK customers and is an excellent opportunity for us to share the Whistler story.

 

Claire Burnet, Marketing Manager, Chamonix Mont-Blanc said: Chamonix Mont-Blanc is delighted to be a part of InTheSnow Live which promises to be a dynamic new show. We decided to become an integral part of what we think will be a key event in the snowsports calendar by sponsoring the Talk Theatre. Being title sponsor of the Talk Theatre fits well with our status as a legendary mountain sports destination - Chamonix enthusiasts always have a tale or two up their sleeves!

 

InTheSnow Live Managing Director Dominic Killinger said: InTheSnow Live continues to deliver on every level. First we agreed a huge spend on an unrivalled national media campaign with News International, the worlds biggest newspaper group, reaching 70% of the UKs adult population. We then went on to create a large scale PR and marketing campaign with the NEC that encompasses regional press, radio and web campaigns whilst targeting the millions of annual visitors to the NEC. We then created ticket deals with two major shows that exhibit before and during InTheSnow Live (The Dive Show and The Cycle Show) and now its fantastic that as a result of this hard work we are attracting major players in the snowsports industry, from the likes of Whistler and Sun Peaks to Chamonix and Andorra that have never considered the NEC ski show before. Ski shows need to be taken into the same league as Top Gear Live, Grand Designs Live and the Food show; exciting events that every skier should want to visit, and its clear this is where we are taking InTheSnow Live.

 

This announcement follows hot on the heels of Ellis Brigham confirming InTheSnow Liveas the only ski show outside of London where they will retail, a strong ski media tie up with major media partners that include the Ski Club of Great Britain, Planetski.eu, Ultimate-ski.com and J2Ski.com together reaching over 3 million skiers and other exhibitors already booked that include Sud Tirol, Folgaria, Mountain Heaven, More Alps, Ski Weekends and many more.

 

InTheSnow Live, which takes place from 25-27 October 2013 at the NEC. Tickets can be booked at www.inthesnowlive.com and start from 7. For show updates follow @InTheSnowMag on Twitter and 'Like' InTheSnow on Facebook www.facebook.com/inthesnow

 

Ends

 

For more information or a media pack contact Betony Garner at betony@expedientmarketing.co.uk/ 07779 801 691 or for more information on exhibiting contact Dominic Killinger at dom@inthesnowlive.com

 

Notes:

 

Costs for stands start at 750 all inclusive of graphics, lighting and furniture. There is also the opportunity to have un-manned representation at the show from 275.

 


 

Betony Garner

PR Manager

InTheSnow Live

 

UK mobile: +44 7779 801 691

French mobile: +33 785 77 50 52

Skype: betonygarner

Expedient Marketing and PR

www.expedientmarketing.co.uk


 

 

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